How often should I update my website?

There are two kinds of updates, and they run on different clocks. Content updates happen whenever reality changes: new hours, a service you added or dropped, a new team member, seasonal offers, recent project photos, fresh reviews. If a customer can find something on your site that is no longer true, an update is overdue. Structural updates, meaning a redesign or rebuild, happen far less often. The trigger is performance, not the calendar: the site loads slowly on phones, looks dated next to competitors, or visitors arrive and leave without calling. A site that still brings in work does not need a redesign just because it has aged.

Steady updates also matter for how you get found. Google and the AI assistants that now answer local questions, like ChatGPT, Perplexity, and Gemini, favor pages that are accurate and current, and stale pages tend to lose ground to fresher ones. A short quarterly review is enough for most small businesses: read every page as a customer would, fix anything out of date, add a recent job or review, confirm the contact form still delivers, and check the site on your own phone. Each pass is a small job, and the accumulated result is a site that keeps pace with your business instead of falling behind it.

Acutix builds hand-coded sites, which changes the maintenance math. There is no plugin stack or theme that needs patching every few weeks, so the technical side stays quiet and updates are mostly about content. You own the site outright, so changes can be a fixed-scope project when you have a list, or a month-to-month arrangement when you want steady help, with no long-term contract either way. If you are weighing a refresh against a full rebuild, Acutix designs the new homepage first as a free preview, so you see the direction before committing to anything.